Archive for September, 2009

Recycle plastic bottle caps at Aveda

I love the Aveda school in Denver on the 16th St Mall.  It is a great place to get a haircut or other salon or spa treatment for a greatly reduced price – and now it is a great place to drop off the pesky plastic bottle caps that most recycling programs won’t accept.  More details are below:

Aveda found that a majority of plastic bottle caps do not get recycled today. Often these caps end up as litter or trash, ending up in landfills and beaches or migrating into our rivers and oceans. Birds and other marine creatures mistake them for food with tragic results. The magnitude of this pollution problem is devastating to our oceans and wildlife. You can be part of the solution by joining Recycle Caps with Aveda.

Aveda is announcing a new recycling initiative that helps extend the current boundaries of recycling and elicit participation from all corners of our community. With the help of our network of salons and stores, in partnership with community schools, we are building a new recycling program for plastic bottle caps in which caps are collected at stores and schools and then sent by Aveda to our recycler where the material is recycled into new caps and containers. Aveda has been able to work closely with our suppliers to develop ways to make new caps and containers from the recycled caps. We hope to ship new products using this reworked, environmentally-friendly material later this year.

What type of caps do we collect? The program accepts caps that are rigid polypropylene plastic, sometimes noted with a 5 in the chasing arrows recycling symbol. This includes caps that twist on with a threaded neck such as caps on shampoo, water, soda, milk and other beverage bottles, flip top caps on tubes and food product bottles (such as ketchup and mayonnaise), laundry detergents and some jar lids such as peanut butter. Excluded from collection are pharmaceutical lids and non rigid lids such as yogurt lids, tub lids (margarine, cottage cheese), and screw on lids that are not rigid. If you can bend or break the lid with your bare hands, then it does not meet the rigid plastic definition. Please do not include any metal lids or plastic pumps or sprayers. Unfortunately, too much of the wrong types of materials can contaminate the recycling process. We appreciate your efforts in keeping it clean!

Bring your plastic caps into an Aveda Store and feel great knowing that they will be repurposed into new Aveda packaging and kept from entering our waterways and harming wildlife.

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